Do Drug Ads With Adherence Claims Impact Consumer Perceptions? $722,000 Study Aims To Find Out

 
• By Brenda Sandburg

Office of Prescription Drug Promotion’s latest study is assessing consumer and physician responses to prescription drug promotions with claims about patient adherence and preference. It is one of 73 research projects OPDP has undertaken.

Drug adherence
Prescription drug ads with claims of patient adherence are subject of new FDA study • Source: Shutterstock

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