Nutricosmetics Firms’ Science, Innovation May Win Over “Trusting” Youth

Exclusive online-only content>>>In a Datamonitor global survey of consumers between the ages of 18 and 34, 41% of respondents found nutricosmetic claims to be “somewhat or completely trustworthy,” signaling opportunity in a category that has been limited in part by consumer skepticism. Datamonitor researcher Aleksandrina Yotova profiles winning innovations and strategies in the niche nutricosmetics segment.