AESGP Annual Meeting, Day 2 (Part 4): OTC Advertising Isn’t Always About Brands

The fourth session of the AESGP 58th Annual Meeting in Madrid, Spain, focused on the use of advertising for responsible self-care. GSK Consumer Healthcare's general manager for Northern Europe, Jonathan Workman, argued that responsible advertising should start with “what people need, what people want.” Supporting Workman’s case for prevention-focused advertising, IPG Heath’s Zahid Siddique drew on his experience as both a marketing expert and pharmacist to show how consumer health campaigns can have positive impact on people’s lives.