L’Oreal USA Dismisses Suit Alleging Deceptive Marketing Of PFAS-Containing Mascaras

The US District Court for the Southern District of New York grants L’Oréal USA’s motion to dismiss a putative class action in which plaintiffs say they would not have purchased or paid a premium price for the firm’s waterproof mascaras had they known of the presence of PFAS. According to the judge, the amended complaint lacks crucial evidence even at the pleading stage.