NOYZ Intends To Be Heard At Ulta Beauty This Summer

 
• By Ryan Nelson

“In an industry that has long been rooted in hyper-filtered fantasy, we saw a massive white space in the fragrance market for a brand rooted in realism,” says NOYZ creator Shaun Neff. The brand is part of a newness infusion aimed at driving Ulta growth amid a broad-based prestige beauty slowdown.

NOYZ Fragrances' Sh**ty Day and others launch at Ulta Beauty stores nationwide on 23 June • Source: NOYZ

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