Medicines And Misinformation: Social Media Brings Pharma To Ukraine’s Frontline

Companies Inundated With Pleas For Medical Assistance

Social media has played a crucial role in informing the world of Ukraine’s plight – but it also presents biopharma with problems in countering misinformation and managing urgent medical needs.  

Ukraine Kyiv evacuation
7 March, Kyiv: children being evacuated from Ohmadyt Children's Hospital board a train for the western city of Lviv. • Source: Credit: Andriy Dubchak / Getty Images

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