Unilever Invests €100m In ‘World-Class’ Hybrid Fragrance Development Model

London-based Unilever PLC is recruiting expert perfumers in the UK, US and India to work internally across its global portfolio of brands in a hybrid fragrance development model that taps artificial intelligence and the company’s digitally enabled teams. The €100m project gives the company more control over the process, which is key in catering to consumers.