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Value Added Medicines Hold Promise Despite Challenges

A New IQVIA Report Highlights The Benefits Of Value Added Medicines

 
• By Akriti Seth

An IQVIA report dives into how technology can facilitate a digital future for value added medicines, while discussing the market size, opportunities, scope of growth and challenges for this emerging sector in healthcare.

Keyboard_Value_Added
In a recent report titled ‘A Digital Future for Value Added Medicines,’ IQVIA highlights how this emerging sector can improve healthcare. • Source: Shutterstock

The value added medicines sector “holds the promise to bring about significant positive societal and economic improvements to healthcare,” according to a new report from market researcher IQVIA. 

According to Adrian van den Hoven, director general of European off-patent industry association Medicines for Europe, “IQVIA’s publication shows the future opportunity that value added medicines will bring to patients, healthcare communities and society

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