Hikma’s Genestin Takes A Strategic Approach To BD

Newly-Appointed Executive Sets Out Growth Strategy For Generics Business

Business development must be treated as a “strategic tool,” with partnerships and acquisitions selected based on how they fit into the company’s bigger picture, Hikma’s newly-appointed vice-president of business development for generics Patrick Genestin tells Generics Bulletin in an exclusive interview.

Jigsaw puzzle last missing piece
Genestin is looking for deals and partnerships that fit into Hikma’s bigger picture • Source: Alamy

Patrick Genestin, Hikma’s newly-appointed vice-president of business development for generics, has a clear vision of how BD should function as part of a company’s broader strategy.

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