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Mayne Pharma Pursues ‘Aggressive Rationalization’ To Rally Revenue

Mayne Winds Up Unprofitable Generics In A Bid For Efficiency And Focus

 
• By Rosalind Rei

Mayne’s 2022 results take stock of pivotal changes, with the Australian firm drawing down its generics portfolio as it focuses on the US branded products market. These new priorities come amid a high-value asset sale and a change in CEO.

Businessman financial charts reports
Mayne has pruned its generics portfolio of unprofitable products • Source: Shutterstock

Mayne Pharma is pushing an “aggressive rationalization” of its generics portfolio to combat revenue loss from the ailing segment, the company’s latest annual financial report indicates.

Aside from side-lining generics, CEO Scott Richards indicated the company will strive to build its US women’s health and dermatology franchises as well as to

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