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AAM Campaign Aims To Underline Value Of Generics

Social Media Campaign #4GRxANTED Raises Awareness With Videos And Donations

 
• By Dave Wallace

Amid an annual conference at which bolstering the off-patent industry’s reputation was a regular topic of discussion, the AAM has launched a new social media campaign that aims to raise awareness of generics, based around the idea of aspects of life that are taken for granted.

AAM #4GRxANTED Campaign
The AAM’s campaign urges Americans not to take generics and the resulting savings for granted • Source: Association For Accessible Medicines

A new campaign to raise awareness of generics and the benefits they bring has been launched by the US Association for Accessible Medicines under the #4GRxANTED banner.

Introducing the campaign at its Access! 2023 conference in Orlando – at which the need for the generics industry to assert its key role in healthcare and lift its public reputation was acknowledged regularly during session discussions – the AAM said the campaign, details of which are available at a

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