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Byooviz Or Beovu? Canadian Court Halts Samsung, Biogen Biosimilar Trademark

Novartis Wins Trademark Infringement Action, Leading To Injunctive Relief

 
• By Dean Rudge

In a rather novel case in Canada, Novartis has established before a Federal district court that there is a likelihood that the trademark rights for its Beovu brand will be confused with Samsung Bioepis and Biogen’s Byooviz biosimilar.

• Source: Alamy

Is Byooviz, the ranibizumab biosimilar manufactured by Samsung Bioepis and sold in Canada by Biogen, too similar in name and likely to cause confusion with another anti-VEGF treatment for serious eye disease that preceded it, Novartis’ Beovu (brolucizumab)? As such, does it violate Novartis’ trademark rights?

A Federal court in Ontario says that it does, granting injunctive relief to the Swiss originator following meticulous analysis that included a deep dive into the relevant consumers of both products and the

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