Keren Haruvi, the Association for Accessible Medicines’ newly appointed chair, speaks well and passionately about the many challenges facing the US generics market. Elevated from vice chair at the turn of last year, Haruvi brings to bear her two decades of industry experience, including her current role as president of Sandoz North America.
‘Is The Market Now Sustainable? The Answer Is Still Not’: AAM’s Haruvi On The Need To Fix The US Generics Industry
Newly Appointed Chair And Sandoz Exec Sits For Exclusive Interview With Generics Bulletin
Dramatic downward pressure on prices will continue to impact supply for an industry already reeling from shortages, the Association for Accessible Medicines’ newly appointed chair Keren Haruvi tells Generics Bulletin during an exclusive interview on the sidelines of the association’s recent annual conference in Tampa.
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A new US presidential administration brings both challenges and opportunities for the off-patent industry. Speaking to Generics Bulletin on the sidelines of the AAM’s annual conference earlier this month, the association’s chair and Sandoz North America president Keren Haruvi discusses how the group plans to make its voice heard on key priorities including tariffs, PBM reform, and regulatory streamlining.