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FDA Withdraws Direct-To-Consumer Ad Guidance, As It Develops Social Media Documents

Agency reps updated stakeholders on guidance development efforts related to advertising and promotion during a Food and Drug Law Institute conference in Washington, D.C.

FDA is working to develop several new guidance documents related to advertising and promotion of medical products, focusing on use of social media in particular, while the agency has also withdrawn longstanding draft guidance on device-specific consumer advertising.

On Sept. 28, the agency withdrew its direct-to-consumer (DTC) marketing guidance, entitled “Consumer-Directed Advertising of Restricted Devices,” which was released in draft form in 2004 and addresses TV, radio and...

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