In recent years, health-care venture capitalists have identified aesthetics companies as nice, safe places for them to invest their money. After all, the regulatory hurdles are considerably lower than traditional health-care devices. A product for hair removal isn’t likely to require anything more than a 510(k) from the Food and Drug Administration. And, more importantly, people aren’t looking for their insurance companies to pay to remove unwanted body hair. Typically, they’ll shoulder the cost themselves, creating a surer stream of private payments rather than reimbursements.
But in this search for green pastures, venture capitalists like 3i Group and RWI Ventures are straying closer and closer...