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Do-It-Yourself Dermatology

As venture capitalists begin counting cosmetics and aesthetics companies as part of their portfolios, they're also migrating toward investing in consumer-oriented companies including those that make aesthetic devices to be used in the home.

In recent years, health-care venture capitalists have identified aesthetics companies as nice, safe places for them to invest their money. After all, the regulatory hurdles are considerably lower than traditional health-care devices. A product for hair removal isn’t likely to require anything more than a 510(k) from the Food and Drug Administration. And, more importantly, people aren’t looking for their insurance companies to pay to remove unwanted body hair. Typically, they’ll shoulder the cost themselves, creating a surer stream of private payments rather than reimbursements.

But in this search for green pastures, venture capitalists like 3i Group and RWI Ventures are straying closer and closer...

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