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Medtech Start-Ups Innovate In Minimally Invasive Gynecology

Medtech start-ups are taking on the global endometrial ablation and uterine artery embolization markets with next-generation systems designed to raise the standard of care in menorrhagia treatment. Profiles of Channel Medsystems, EmboMedics, and Minerva Surgical.

Global endometrial ablation (GEA) and uterine artery embolization (UAE) for the treatment of excessive uterine bleeding (menorrhagia) as non-surgical alternatives to hysterectomy both seemed to have had their heyday 10 to 20 years ago. Today, these two mature markets are characterized by industry-standard technologies with excellent success rates, offered by established device companies, with no real innovation in years. So why would a start-up spend millions of dollars to develop and market a new GEA or UAE product in this environment? Well, just because a hurdle is high doesn't mean that it can't be made higher.

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