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Mexico Simplifies Digital Advertising Guidelines

 
• By Elizabeth Orr

A recent guidance document from Mexican medical device regulator COFEPRIS simplifies the agency’s recommendations for online promotion of medical devices.

Mexico COFEPRIS headquarters

A new set of digital marketing guidelines from Mexican medical device regulators COFEPRIS provide a simplified set of expectations for online promotions in the country.

The guidelines (link in Spanish) apply to advertising developed by manufacturers, as well as to content produced by third...

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