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Mexico Simplifies Digital Advertising Guidelines

 
• By Elizabeth Orr

A recent guidance document from Mexican medical device regulator COFEPRIS simplifies the agency’s recommendations for online promotion of medical devices.

Mexico COFEPRIS headquarters

A new set of digital marketing guidelines from Mexican medical device regulators COFEPRIS provide a simplified set of expectations for online promotions in the country.

The guidelines (link in Spanish) apply to advertising developed by manufacturers, as well as to content produced by third parties or by consumers, according to a summary providing by...

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