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Google Buys Fitbit In $2.1Bn Deal, Rivaling Apple

 
• By Marion Webb

Google announced on 1 November that it will acquire Fitbit for $2.1bn. The deal will catapult the tech giant into the popular wearable technology market.

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Google announced today it has entered into a definite agreement to buy Fitbit in a deal worth $2.1bn, leading Fitbits' stock to rise more than 16%.

The acquisition of Fitbit boosts Google's presence in the wearable technology market and puts the tech giant in direct competition with tech rival Apple Inc

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