Veeva Looks To EU MDR As Spur For Medtech Innovation

Cloud-based software company Veeva Systems is optimistic the new EU Medical Device Regulation will encourage innovation over time. Veeva executives Seth Goldenberg and Annemien Pullen sat down with Medtech Insight to share their perspectives on how EU MDR could impact the sector.

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Veeva Systems, the developer of a suite of applications designed for life sciences companies, sees the forthcoming EU Medical Device Regulation (MDR) as an opportunity to strengthen its links with the medtech industry.

The MDR has caused turbulence across the medtech sector, as companies grapple with its stricter requirements and a race against the clock. Frustration has also risen due to delays in designation of notified bodies. The new regulation, 2017/745, will be enforced in full from 26 May 2020

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