APACMed 2020: Stryker Is Exercising New Innovation Muscles During COVID-19

Many changes have come about for the orthopedic innovator Stryker as a result of the pandemic, says group CEO Kevin Lobo. The most important relates to methods of engagement with customers.

Business reengineering

Medtech companies responding to the pandemic have had to dig deep, and when they have, they have often been rewarded in ways that have allowed management to view their company differently, and even see new opportunities.

Stryker CEO Kevin Lobo offered a good example of a group’s hidden depths being unearthed, and also how regulators and other parties in the stakeholder chain changed their

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