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Outlook 2023: The Irresistible Forces Shaping Medtech Markets And Industry

Market Access Complexities For Medtechs Grow Year On Year But The Essential Success Factors Remain Unchanged

 
• By Ashley Yeo

The integration of smart connected care, broadening of diagnosis and therapy into new settings and improvement of chronic disease outcomes will continue to shape the market for devices and diagnostics companies for years to come. But there is also a maze of short-term macroeconomic issues for medtechs to work through.

Maze
There is a maze of short-term macroeconomic issues for medtechs to work through • Source: Shutterstock

After three years of COVID-19 disruptions of varying levels of seriousness, as it stood in fall 2022, the hope was that 2023 could ̶ should ̶ be a period of more stable market conditions for medtechs.

With the pandemic, however, it seems nothing is certain. New US COVID-19 infection rates were still doggedly above a quarter of a million a week late in the year (CDC’s COVID Data Tracker). UK cases were fluctuating as the year tailed out, amid some talk of a new spike at year end

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