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Neurotrack Rethinks ‘Cognitive Health Program’ Website Following Ad Claims Challenge

 
• By Malcolm Spicer

Neurotrack Technologies revises website “to ensure that its communications better align with its evidence-backed offerings” following a National Advertising Division review of an advertising challenge by Posit Science.

Computer keyboard topped with a tiny "Under Construction" sign.
• Source: Shutterstock

Neurotrack Technologies, Inc. adjusts its approach to promoting its digital screening tool intended to help diagnose and manage cognitive decline linked to aging following a competitor’s challenge in an industry self-regulation program.

Neurotrack’s decision following a BBB National Programs Inc. National Advertising Division review of challenges to its advertising claims by Posit Science Corp. shows that statements posted on a health care...

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