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Pharma Pursues Generic Injectables Quality Turnaround Opportunities

 
• By Bowman Cox

Pfizer’s plan to acquire Hospira is part of a turnaround trend in which Big Pharma hopes its quality will rub off on the troubled generics injectables sector. The question is: Will it work?

Lured by growth prospects and confident in their own quality, global pharmaceutical manufacturers are acquiring firms that have struggled on quality in the low-margin, technically difficult generic injectables market segment.

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