WILLIAM DOUGLAS McADAMS CONSUMER HEALTHCARE GROUP FORMED

WILLIAM DOUGLAS McADAMS CONSUMER HEALTHCARE GROUP FORMED to "develop McAdams' business in the consumer products area with a focus on consumer communications." The New York City-based media agency's newly-formed group consists of five people and has about $15 mil. to $20 mil. in billings, including the $10 mil. ad campaign for Schering-Plough's FemCare OTC vaginal yeast infection product, which began at the end of June ("The Pink Sheet" June 15, T&G-4). The Consumer Healthcare Group will be headed by former Saatchi & Saatchi VP-Management Supervisor Maureen Maldari, who has previously managed several of Johnson & Johnson's Tylenol accounts and Procter & Gamble assignments. Before Saatchi & Saatchi, Maldari worked on Rich-Vicks' Nyquil brand for D'Arcy Masius Benton & Bowles. As McAdams VP-Group Supervisor, she will report to McAdams President Thomas Lom. The other key exec in the Consumer Healthcare Group is Senior VP- Creative Director-Consumer Products Sue Forman. The new McAdams group responds to the trend among pharmaceutical companies toward additional consumer advertising, spurred by growing interest among pharmaceutical manufacturers in direct-to-consumer marketing for prescription drugs and the consumer marketing requirements for the increasing number of Rx- to-OTC switches. The group is "an important step for the agency in having the kind of resource that can meet the variety of client needs in this vital and growing area," Lom commented. As well as handling consumer campaigns for OTC products such as FemCare, the Consumer Healthcare Group will act as a resource for prescription drug direct-to-consumer assignments. It will contribute to Pfizer's ongoing "Partners in Healthcare" program, which McAdams began more than 10 years ago, as well as handle consumer advertising for Slim Fast Foods. McAdams currently is assigned professional advertising for the diet foods brand. The Consumer Healthcare Group is the second new unit created by McAdams to address a particular communications area. In late 1991, the agency created its Helix Division, which focuses on biotechnology and advanced therapy products. Among McAdams' biotechnology clients are Amgen, for which McAdams handles Neupogen advertising. McAdams has annual billings in excess of $150 mil. McAdams major accounts and brand assignments include Hoffmann-La Roche (Valium, Versed, Roferon-A, Hivid, Accutane and other dermatologic drugs); Glaxo (Zantac); Schering (Vancenase, Vanceril, Diprolene, FemCare and professional advertising for Gyne-Lotrimin); Searle (Maxaquin); Connaught and its recently-approved Tripedia acellular pertussis vaccine (see story p. 6); Hoechst-Roussel Pharmaceuticals (Claforan and Trental); Synergen; Pfizer and Merck. McAdams assignments also include Mentane (velnacrine maleate), for which Hoechst-Roussel submitted an NDA in June for treatment of mild to moderate symptoms of Alzheimer's disease.

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on Pink Sheet for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required

More from Archive

Ocaliva: Still No Clarity On Why EU Court Opposed Revocation Of Approval

 

Advanz Pharma would have had to show that the European Commission’s decision to revoke Ocaliva’s conditional marketing approval risked causing serious and irreparable harm, according to lawyers from Van Bael & Bellis.

Final Chance To Have Your Say: Take Our Reader Survey This Week

 
• By 

This is your final call to participate in the survey to better understand our subscribers’ content and delivery needs. The deadline is 20 September.

Shape Our Content: Take The Reader Survey

 
• By 

We are conducting a survey to better understand our subscribers’ content and delivery needs. If there are any changes you’d like to see in coverage topics, article format, or the method in which you access the Pink Sheet – or if you love it how it is – now is the time to have your voice heard.

Brazil Pilots Digital Drug Pack Inserts

 

A new pilot aims to take Brazil closer to ‘digital transformation.’

More from Pink Sheet

EMA Backs Gilead’s Yeytuo And 13 Other Drugs For EU Approval But Rejects Three

 

The European Medicines Agency’s human medicines committee, the CHMP, has recommended 14 new medicines for pan-EU approval this month, including five orphan medicines.

Lilly Wins EU Thumbs Up For Kisunla After EMA Reverses Rejection

 

The European Medicines Agency says that Eli Lilly's Alzheimer's disease drug should be approved for use in the EU, now that it has re-examined the negative opinion it previously adopted.

EMA Says ‘No’ To Roche/Sarepta’s Elevidys, US FDA Investigates Fourth Death

 

The European Medicines Agency recommended against pan-EU marketing authorization of Roche/Sarpeta’s gene therapy Elevidys for the treatment of Duchenne muscular dystrophy as the US reported another death in an Elevidys patient.