Serono planning Serostim direct-to-consumer ads for November AIDS wasting launch.
• By The Pink Sheet
SERONO PLANNING SEROSTIM GROWTH HORMONE CONSUMER ADS as part of the November launch of the somatropin injectable product for AIDS wasting or cachexia approved on Aug. 23 ("The Pink Sheet" Aug. 26, T&G-1). Serono will advertise Serostim in consumer magazines to reach patients with AIDS in addition to traditional promotions in medical journals.
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Advanz Pharma would have had to show that the European Commission’s decision to revoke Ocaliva’s conditional marketing approval risked causing serious and irreparable harm, according to lawyers from Van Bael & Bellis.
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