HMR Allegra switch ads highlight safety in broader range of allergy patients compared to Seldane.
• By The Pink Sheet
HMR ALLEGRA SWITCH ADS PROMOTE "MORE FREEDOM" WITH NEWER ANTIHISTAMINE compared to Seldane. The ads that are appearing in major newspapers begin with the question, "What would you call a seasonal allergy medicine with the relief of Seldane but with more freedom?" and answers: "Allegra."
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Advanz Pharma would have had to show that the European Commission’s decision to revoke Ocaliva’s conditional marketing approval risked causing serious and irreparable harm, according to lawyers from Van Bael & Bellis.
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