Rx Industry Image Fix Will Take More Than Ads, CEOs Say; Is Unity A Risk?

22 Nov 2004

• By The Pink Sheet

Image advertising is not enough to help rebuild the pharmaceutical industry's public image, AstraZeneca CEO Tom McKillop declared during the Pharmaceutical Leadership Forum Nov. 16 in Washington, D.C

Rx Industry Image Fix Will Take More Than Ads, CEOs Say; Is Unity A Risk?

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