Novartis Launches Extavia For Practice In MS Market, Preparing For FTY720
• By The Pink Sheet
Novartis is launching its interferon beta-1b product Extavia not to be competitive in the multiple sclerosis market so much as to get a sales infrastructure up and running for its late-stage oral MS drug fingolimod (FTY720), Pharmaceuticals CEO Joe Jimenez said during the firm's 2008 year-end earnings call Jan. 28
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