Asserting that it has listened to the retinal community, Regeneron Pharmaceuticals Inc. is launching its wet age-related macular degeneration product Eylea (aflibercept) at what it says is roughly half the price of Roche/Genentech Inc.’s dominant product Lucentis (ranibizumab). Regeneron will also be offering generous reimbursement assistance to pave the way for doctors.
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