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GSK Finds Role For Drug Sales Reps In A Digital World

 
• By Gregory Twachtman

GlaxoSmithKline exec Deidre Connelly and other panelists at the PDR Network’s PharmEHR Summit describe how sales reps can complement the information now available to physicians electronically at the point of prescribing.

PHILADELPHIA – As electronic health records grow in their adoption and use, and along with them the promise of being able to deliver product information to health care professionals at the point of prescribing, the role of sales reps as distributors of drug information can become marginalized. However, GlaxoSmithKline Inc. still sees a role for sales reps in a digital environment and has restructured their role within the company.

Speaking March 21 at the PharmEHR Summit, hosted by PDR Network, GSK’s Deidre Connelly outlined how reps will continue to...

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UK’s Plan To Become World’s Third Top Life Sciences Economy Falls Short, Says ABPI

 
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AI In Manufacturing: EU To Revamp GMP Guidance In Light Of Digital Advancements

 
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Lawyers Weigh In On ‘Sunshine’ Clause In EU Pharma Reform Package

 
• By Eliza Slawther

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