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A Successful Pharma Mobile Strategy Means Matching The Right Info To The Right Device

 
• By Gregory Twachtman

Pfizer and Sanofi representatives discuss how pharmaceutical firms can best leverage mobile platforms to reach consumers. Elements to consider include ensuring a mobile website makes a good first impression, delivering a message that is simple and on-point, integrating the mobile platform strategy with the brand strategy and considering how best to use tools like text messaging and apps.

WOODBRIDGE, N.J. – As physicians and consumers increasingly turn to their mobile devices to access health information, pharma companies need to find ways to leverage the platform in a way that delivers the right kind of information to users based on the device they are using at that point in time.

At Pfizer Inc., the approach was one of simplicity. Speaking June 13 at the “Mobile Strategy for Pharma” conference sponsored by Eye For Pharma, Todd Kolm, Pfizer’s director of...

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