Proteus Digital Health Inc. won FDA approval July 30 for technology that helps patients stay on track with their medicines by building sensors into the pills they swallow, but the medical device is bound for pharma as part of an integrated solution to one of health care’s knottiest problems: compliance.
The ingestible sensor will help the pharma industry bridge the “efficacy-effectiveness gap,” George Savage, Proteus co-founder and chief medical officer, said in an interview. Many wonderful drugs have been proven efficacious, but they are not effective because patients, who by and large want to be compliant, get busy or aren’t sure of what they’re doing after they leave the doctor’s office, he said
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