Pharma Companies Starting To Build Dedicated Digital Marketing/Social Media Staffs

Pharmaceutical companies are slowly ramping up digital marketing efforts and social media activities, despite an uncertain regulatory environment and no firm way to calculate a return on investment, research from Cutting Edge Information shows.

CEI found in its report, “Pharmaceutical Digital Marketing and Social Media: Managing Growth, Mitigating Risk and Mastering Strategy,” that compared to other industries, the pharmaceutical industry has lagged behind in utilizing digital marketing and social media to spread its message, but that is changing as