The naming of Kadcyla, Genentech Inc.’s antibody-drug conjugate successor to Herceptin, shows that rather than relying on the traditional human factors testing done for medication errors, technology needs to be taken into account.
The problems with Kadcyla came from the therapy’s generic name, not the brand. The drug is a modified version of trastuzumab and arrived at FDA with the nonproprietary name of...
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