With the availability of extremely large datasets, particularly real world evidence sets that include claims and electronic health records, the role of the pharmaceutical industry is becoming more closely integrated into the health care landscape through adjunct services that go along with their products, John Piccone, partner in IBM’s business, analytics and optimization group, said.
Speaking Oct. 16 at Eyeforpharma’s Real World Evidence conference in Bethesda, Md., Piccone suggested that with the availability of big data and an emerging field of analytics that can handle...
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