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PhRMA CEO: Ubl Pick Brings User Fee, Reimbursement Expertise

 
• By David Filmore and Nielsen Hobbs

Steve Ubl has led AdvaMed for 10 years, raising profile of device industry on Capitol Hill and executing well-regarded public relations campaign of the kind the drug industry might need as it enters political maelstrom on pricing.

When Steve Ubl becomes CEO of the Pharmaceutical Research and Manufacturers of America, he will bring with him a wealth of experience in several areas where the drug lobby faces significant challenges: regulation, reimbursement, and relaying the promising of scientific advances to the public.

Currently the CEO of AdvaMed, the largest medical device trade association, Ubl has successfully navigated the group through two user...

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