Sepracor Insomnia Agent Lunesta Priced At Premuim To Ambien

Lunesta, formerly Estorra, has AWP of $3.70 for 1 mg, 2 mg and 3 mg tablets; Sanofi-Aventis’ Ambien has AWP of $2.50 for 5 mg tablet and $3.07 for 10 mg tablet. DTC campaign will highlight Lunesta’s duration of action.