Berlex Launches Yasmin DTC Campaign; TV Spots Will Follow Print Ads
Yasmin print campaign revises previous ads called into question by FDA in a July 2003 "untitled" letter. Global sales of the oral contraceptive should approach $500 mil. in 2004.
Yasmin print campaign revises previous ads called into question by FDA in a July 2003 "untitled" letter. Global sales of the oral contraceptive should approach $500 mil. in 2004.