PhRMA "Is Going To Be Different," Chairman White Pledges; Trade Group Must Be "More Than Advocacy"

Abbott CEO sketches out ambitious agenda for trade association in the coming year, with proposals to simplify patient assistance programs, set standards for DTC and work to educate consumers about pricing. To underscore the transition, outgoing Chairman Bob Essner (Wyeth) chooses a new metaphor: passing the sledgehammer, not the gavel.