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Auxilium Revamps Commercial Strategy For Xiaflex

 
• By Lisa LaMotta

The manufacturer expected Xiaflex to take off as a non-invasive, more effective alternative to hand surgery, but the market has been slow to convert, prompting Auxilium to shift around its commercial organization.

Auxilium Pharmaceuticals Inc. announced alterations to its commercial structure during its third-quarter earnings call on Oct. 31, explaining “we have not met our commercial expectations for [Xiaflex] and therefore, we must make changes.”

The company received approval for Xiaflex (collagenase clostridium histolyticum) in February 2010 for DuPuytren's contracture patients with a palpable cord...

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