MS Product Ads Kept On Short (Study) Leash As Avonex Draws FDA Letter

FDA says a chart on Biogen Indec’s website implies Avonex is superior to Copaxone, Rebif, Betaseron and Extavia; the notice of violation was issued the same day FDA sent a warning letter to Teva citing its Copaxone promos.

Biogen Indec Inc.’s website for Avonex (interferon beta-1a) triggered an untitled letter from FDA, which said the company was overstating the efficacy of the multiple sclerosis drug and implying it is superior to four other products.

FDA’s Office of Prescription Drug Promotion objected to a chart on a web page titled “Multiple Sclerosis Treatments,” comparing Avonex to Teva Pharmaceutical Industries Ltd.’sCopaxone (glatiramer acetate), Merck KGAA’sRebif (interferon...

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