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CVS Caremark Calls For OTC Switch Ad Warnings To Match Rx

 
• By Lisa Gillespie

A research letter published in JAMA says “closer attention” should be paid to the lack of risk information in advertising for the OTC switch versions of prescription drugs. Research sponsor CVS Caremark says OTC ads should convey the same information as Rx ads.

CVS Caremark says ads for OTC drugs should provide the same risk and side effect information that ads for the Rx versions carried before switch, following the results of research the health care company funded.

"Ads for prescription drugs that become available over-the-counter probably should carry the same level of information regarding the medication's risks,...

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