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Lilly Amyvid’s Full-Color Advertising Has FDA Seeing Red

 
• By Martin Berman-Gorvine

Color pictures of a PET brain image shouldn’t be used to promote a product that actually generates a black-and-white scan for doctors, FDA says.

Eli Lilly & Co.’s imaging product Amyvid (florbetapir F 18 injection) produces images that must be read in black-and-white, so color pictures used to promote it are out of bounds, FDA said.

Offending color images appeared on a web page and in materials distributed at the American Academy of Neurology...

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