Roche reports it has had no pushback on pricing for Perjeta in the U.S., but the Swiss pharma giant will have to “get creative” with its approach to marketing the breast cancer drug in Europe, the head of Roche’s pharmaceuticals business said Jan. 30.
Perjeta (pertuzumab) won U.S. approval in June 2012 for use with Roche/Genentech Inc.’s human epidermal growth factor 2 (HER2)...