Boehringer Ingelheim GMBH has taken a conservative approach to the U.S. launch of its first cancer drug Gilotrif (afatinib), pricing it at $5,500 a month, just below the $5,800 cost for Roche/Astellas Pharma Inc.’s entrenched, competing lung cancer drug Tarceva (erlotinib).
Boehringer launched Gilotrif in the U.S. the week of Sept