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DTC Ads: Does Repeated Viewing Impact Perceptions About A Drug?

 
• By Brenda Sandburg

FDA plans to study whether frequent viewing of a TV ad effects viewer perception of risks and benefits; costing $1.2 million, it is the sixth DTC ad study to be announced this year.

In its latest study of direct-to-consumer Rx drug advertisements, FDA plans to assess whether frequent viewing of an ad impacts viewer perception of its risk and benefit information.

FDA notes that the perceptual and cognitive effects of increasing the frequency of ad exposure has been studied extensively using...

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