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FDA’s Twitter Formula Allows Tweets About Products Without Excessive Risks

 
• By Brenda Sandburg

FDA’s draft guidance on presenting product information on social media platforms with character space limitations includes an equation for sending a tweet.

FDA suggests a simple formula for companies to use in sending twitter messages about their products. The question is how many products have benefits and risks that can be conveyed within the 140 character limitation of a tweet.

The agency explained how firms can promote their products on social media platforms like Twitter in a

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