DTC Advertising For ADHD, Acne, Antidepressant Meds Could Shift After FDA Study

Seeking to better understand how adolescents process information in direct-to-consumer ads, agency proposes survey using web-based promotions for fictitious treatments.

An FDA-proposed study on adolescents’ risk perceptions will help determine what kinds of drugs require special care in direct-to-consumer advertising directed at this patient population, the agency believes.

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